Why Use a Content Management System?

Oct 15, 2012 by

Tell me if this sounds familiar.  Several years ago, you paid good money to have a new website developed for your business.  When it was done, you were very happy with the end result and the value you received for your money.

But that was a long time ago and your website still looks pretty much the same and has largely the same information as it did when it was launched.  Since you have to contact your developer every time you want to change something, it is cumbersome and costly so your website goes largely untouched, despite the fact that the information on your site desperately needs to be updated.  Combine this with the fact that your old developer may be too busy to help you out, or simply out of business, and you may very well be left with few options when it comes to updating the look and feel of your website.

If only there were a way for you to handle all of the routine updates yourself.  What if you could add blog posts and change header images and update copy without the hassles of having to reach out to your webmaster?  What if you could publish new content with a single mouseclick?  What if you were your own Webmaster?

This is the advantage of a content management system, or CMS for short.  A CMS allows you to manage, add and modify your site’s content all from the same interface.  Below is a screenshot of the WordPress CMS, the most widely employed Content Management System on the Web.

grand rapids internet marketing

All pages, posts and publishing options are quite literally one click away. Even appearance modifications are easily accessible though the interface (click for larger image).

With a CMS, you control everything.  Want to change your business hours?  Update the services your business offers?  Add an email subscription form?  All of these options are a snap with a CMS .  Some of the most common Content Management Systems are WordPress,  Drupal, Joomla, ModX, and Magento, among many many others.

Other advantages are:

  • Multiple users with various levels of access
  • A very highly intuitive,  non-technical interface that is easy to learn
  • The ability to access the admin area (commonly referred to as the dashboard) from anywhere, including smart phones and tablets
  • Great for Search Engine Optimization
  • Able to make small and large design changes through the interface

Running your site on a Content Management System really has too many benefits to discuss in a single blog post.  If you’ve been running your site ‘the old way’ and are looking to take advantage of the opportunities that a CMS offers, I highly recommend doing so sooner than later.

Have a question?  Drop me a line or leave a comment below!  I’d love to hear from you!