Archive for the ‘On Life’ Category

Why I do Web Marketing for a Living

One of the things I am asked the most is how I got into this line of work. While most of the story is illustrated on my ‘about’ page, one of the things I don’t really get to talk about is why I do web marketing for a living.

I began working independently about two years ago, when I saw the opportunities that were out there to help a variety of small business that clearly needed assistance with their web presence but weren’t necessarily in a position to invest thousands of dollars in the services of an agency. Since then, I’ve had the privilege of working with owners of local restaurants, auto repair shops, a wedding dress designer, medical professionals, several PR and Social Media people, various e-commerce site owners, a manufacturer of custom electrical components, and too many others to list.

Goals for 2012 (and Beyond)

Well, it’s that time of year again. Once more, we’ve reached the point in the calendar where we forgive ourselves for our shortcomings and transgressions of the past 12 months and vow to be better. The reset button has officially been pressed on 2011, and here we stand with a fresh start to accomplish the tasks that were forsaken in the recent past.

It’s easy to look at January 1st and think of it as a new beginning. We make ‘resolutions’. We tell ourselves this year is going to be different. This is going to be our year. We are going to eat better, exercise more, quit smoking, save money, etc. Well, I am no exception – although I don’t buy into the whole ‘resolutions’ point of self-delusion. I think that in order to better ourselves, whether it is personal, financial or professional prosperity we seek, we need to focus on the goals and work backward. Focusing on the tactic without identifying the goal – whether in business or in life – is a surefire path to failure.

Reflections on 10 Years as a Parent Part 1

I still remember the day I learned for the first time that there was a bun in the oven.

I was a 22-year-old kid working a full time gig in an automotive repair shop as a service writer. Life wasn’t really moving at a snail’s pace – I had plenty of responsibility with a full-time job and car payments and a serious girlfriend all that jazz. That said, life wasn’t exactly progressing, either. That all changed in an instant.

Decide What it is that You Want to do

If you’re like me, you probably have a million ideas about the direction you want to take your business. The biggest challenge? Choosing a path and getting the show on the road.

In the past couple of years I’ve started writing several ebooks, taken on client work for a wide variety of different entrepreneurs, explored several different partnership opportunities and countless other endeavors that attained some degree of completion. The problem is that spreading yourself that thin can turn into a jack-of-all-trades-and-master-of-none type of trap. I’ve learned through experience that you are better off picking a direction and going with it, making corrections along the way. You can always abandon ship if that turns out to be the best course of action; but focusing your efforts on one particular area instead of trying to be all things to all people is a much better use of your energy.

How to Negotiate the Price of a Used Car

How to negotiate the price of the vehicle.

(See Part One of this two-part series, titled Used Car Buying Guide.)

The reason this tip appears as it’s own blog post is that hopefully by now after having read the first part of this series, this should all paint a picture of preparation. You should walk into the dealership armed with a lot of information and have a pretty solid idea of exactly what you want and how much you can pay for it. You may still have to test drive a few different cars to find one that suits you perfectly, but you should never be going in blind.

Used Car Buying Guide

If you’re like me, the prospect of replacing a car sounds like a pretty exciting undertaking. You only get to do it every few years, you get to test drive all sorts of different makes and models, and in the end, you hopefully wind up with a car that both suits your needs and is fun to drive. However, once you’ve gone through the process a time or three, it seems like more of a chore than anything else. Having just recently gone through the process once again, I’ve decided to put together a guide to hopefully help you secure the best deal, as painlessly as possible.

What Gets Measured Gets Managed

One of the recurring themes in the book is the concept that what gets measured, gets managed. The premise is that simple awareness of a particular metric is enough to make change happen.

So I Voted Today…

When I first created this blog, it wasn’t my intention to write about politics or religion or any other ideologies on this site and I made it my personal policy not to do so. I wanted this site to focus on personal and professional growth. After all, there are plenty of sites out there already that do a fine job of reporting on those types of topics. But, after careful deliberation, I’ve decided to go against the grain on this policy and sound off on something that I think needs to be said.

I’ve voted in every election for as long as I’ve been of age to do so. Sometimes I wonder why but when I am in the booth filling in little circles next to names of men and women I’ve never heard of, I don’t wonder at all. The reason I continue to vote is simple: Because I can.

If you know me at all, you know that I apply logic and probability to almost every situation I am in. I’m like Rain Man that way. With that in mind, it actually makes little sense to participate in the voting process. Think of it this way: In the state of Michigan, about 3.5 million people are expected to cast votes today. I think that the odds are pretty remote that my participation will have any influence on the outcome. Combine that with the bleak chance that the results of the election are going to have any impact on my life one way or the other and you’ve got a formula for a pretty unproductive use of 30 minutes of my time.

You are Always on Stage

Have you noticed lately that it is becoming less and less commonplace to hear about some dumb thing a certain celebrity or politician had said or done on the recent past, only is just now being discovered and/or reported? Well, I have. And you know why that is? It isn’t that people are behaving better these days – far from it – it’s that literally everything gets reported in real time anymore.

It doesn’t even have to be something important – even stuff like a candid snapshot of so and so random celebrity knuckle deep in a nostril while sitting in traffic is enough to make the front page of TMZ.com. But, you don’t have to be a celebrity to know your life is under a constant microscope. Between handheld flip cams and security cameras and cell phones with built in video capture capabilities – not to mention everything you put out there voluntarily by way of your blog, Facebook, etc., your entire life is potentially being recorded whether you like (or know) it or not.

What this implies is that not only is everything you do possibly being recorded and archived, the millions of avenues of self publishing and broadcasting means that the ability to bring your shenanigans to the masses at warp speed is readily available.

The whole point of all this is the fact that the world we live in now forces us to come to terms with what some may consider to be a rather sobering reality: Whether you like it or not, you are always on stage.

You Know More Than You Think You Do

Anytime you’re looking at a career change, or a new course of study, or just looking to start a new activity that looks like fun such as learning to play the guitar or piano, the hardest part is often getting started. After all, if you’ve never done something, even the fundamentals look complicated as hell. But as I’ve noted before, it feels impossible only until you do it.

The best piece of advice I received when I transitioned from brick and mortar retail management to Internet Marketing and Web Strategy Development was to take inventory of the marketable skills and experiences you already have, and find ways to apply them to a new line of work.

Once I got started – and shortly after I was committed to pursuing my online endeavors I realized that I knew a helluva lot more than I had given myself credit for. Every day I found myself more and more confident talking the talk and walking the walk with people who’ve been in this game for years. Even though I am a pretty quick study and tend to pick things up rather quickly, at first I was apprehensive and slightly intimidated when it came talking about what it is that I do. It wasn’t until I explained my occupation to a relative with almost no knowledge of the Internet or how it functions that I realized that I was much further along.

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