Well, it’s that time of year again. Once more, we’ve reached the point in the calendar where we forgive ourselves for our shortcomings and transgressions of the past 12 months and vow to be better. The reset button has officially been pressed on 2011, and here we stand with a fresh start to accomplish the tasks that were forsaken in the recent past.
It’s easy to look at January 1st and think of it as a new beginning. We make ‘resolutions’. We tell ourselves this year is going to be different. This is going to be our year. We are going to eat better, exercise more, quit smoking, save money, etc. Well, I am no exception – although I don’t buy into the whole ‘resolutions’ point of self-delusion. I think that in order to better ourselves, whether it is personal, financial or professional prosperity we seek, we need to focus on the goals and work backward. Focusing on the tactic without identifying the goal – whether in business or in life – is a surefire path to failure.





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Mike July is a Freelance Web Strategy & Internet Marketing Consultant specializing in Visitor Experience Optimization, currently living and operating in the great city of Grand Rapids, MI.