One of my philosophies in business is ‘once a client, always a client’. This probably seems a little counter-intuitive. Trust me – if nothing else this is quite unconventional. I’ve shared this credo with many colleagues and industry professionals – which is typically greeted with a ‘bless your heart’ type of response. The problem is, […]
So long, Facebook. It was nice making your acquaintance. No, I am not actually closing my account on The Social Network. At least not yet anyway. But in the next 12-30 months, we are going to see some major, unpleasant changes in the way the powers that be within Facebook conduct their business and treat […]
What these things have in common is that kids will take a chance. If they don’t know, they’ll have a go. Am I right? They’re not frightened of being wrong. Now, I don’t mean to say that being wrong is the same thing as being creative. What we do know is, if you’re not prepared […]
Websites can be built to serve a multitude of different functions. Some are designed to encourage the visitor to make a purchase, others are made to simply capture leads, while others are purely for entertainment purposes. But, no matter what function a particular website is supposed to serve, there is one fundamental question the site […]
As I’ve written before, SEO is not optional and should be included in virtually every digital marketing strategy in order to be successful. Search Engine Optimization is as fundamental as the concept of having a website or a business card. Bottom line: You can’t not do it. It’s always a challenge to answer the question […]
One of my biggest concerns when I was first starting out was the fact that I really didn’t have the capital or resources to go out and immediately open an office. I had a decent base of people I’d done work for who were regularly sending referrals – so getting started from that standpoint wasn’t […]
One of the things I am asked the most is how I got into this line of work. While most of the story is illustrated on my ‘about‘ page, one of the things I don’t really get to talk about is why I do web marketing for a living. I began working independently about two […]
(This is part 1 of a two-part series reflecting on 10 years of parenthood.) I still remember the day I learned for the first time that there was a bun in the oven. I was a 22-year-old kid working a full time gig in an automotive repair shop as a service writer. Life wasn’t really […]
If you’re like me, you probably have a million ideas about the direction you want to take your business. The biggest challenge? Choosing a path and getting the show on the road. Source: ScottChan / FreeDigitalPhotos.com In the past couple of years I’ve started writing several ebooks, taken on client work for a wide variety […]
By now, everyone knows that simply having a website is not enough in order to be successful in today’s digital world. Whether you’re operating an ecommerce site like Keekipureandsimple.com or Sassypantsgirlsboutique.com, or if your site is more informational in nature such as Pamscustomsewing.com, the build-it-and-they-will-come mentality is a sure-fire path to failure. You need more […]